Research Focus

Our research focuses on:

  • Branding and communication of tourism attractions
  • Sentiment analysis, special interest and niche tourism development
  • Tourist decision-making and behaviour

Our projects:

  • The Tourism, Hospitality an Destination Management (THDM) Survey, Swinburne University of Technology, 2019 (Ongoing)
  • Sarawak Tourism Satellite Account - Departing Visitor Survey, Ministry of Tourism, Arts, Culture, Youth & Sport Sarawak, 2018
  • Sarawak Tourism Satellite Account - Outbound Tourism Survey, Ministry of Tourism, Arts, Culture, Youth & Sport Sarawak, 2018
  • Visitor Exit Survey, Ministry of Tourism, Arts, Culture, Youth & Sport Sarawak, 2018 - CHINA
  • Scoping study on creative and cultural tourism development in Sarawak, Ministry of Tourism, Arts, Culture, Youth & Sport Sarawak, 2018
  • Sarawak International Dragon Boat Regatta (SIDBR) and Sarawak Regatta (SR) Industry Player Survey, Ministry of Tourism, Arts, Culture, Youth & Sport Sarawak, 2017
  • Community Based Tourism Re-Visit Intention, Swinburne University of Technology, 2017
  • Determinants of Corporate Events Site Selection: An Exploratory Study of the MICE industry in Sarawak, Sarawak Convention Bureau, 2014