Hsiu-Chin taught classes in media theory and communications, film and audiovisual studies, cultural creative industries, creative thinking; integrated marketing communications at various higher institutions in the UK, Taiwan and China before coming to Kuching. She obtained her PhD in Media and Communications from Goldsmiths College, University of London. Her thesis examined the Taiwan’s young audiences’ transnational media consumption of Japanese and South Korean TV dramas in relation to the notions of national identity, postcolonialism, Asianisation and globalisation.
Her recently research focuses on critical perspectives of promotional culture/media in the global context. Nation branding, media consumption, consumerism, creative industries, symbolic expression, social status, image and lifestyle have been considered as important factors in the transformation of modern media. Furthermore the social media has increasingly emerged as a key factor in relation to individual socialisation, self-promotional practice and celebrityhood.
