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Virtual Entertainment is Changing Business

By Dr Heng Kiat Sing and Eunice Law Virtual entertainment, driven by virtual idols, AR/VR, and immersive media, is transforming business models, audience engagement, and global markets. The way we experience entertainment is changing faster than ever. No longer limited …


The Gen Z Stare: How Swinburne Leads the Response

A viral and often misunderstood trend can be a catalyst for empathy, skill-building, and inclusive education across generations. A viral trend called the Gen Z Stare sparks conversation and confusion across all generations. For those unaware, the Gen Z Stare …


Virtual and Immersive Technologies in Cultural Heritage Tourism

By Wilson Suai Moses Virtual and immersive technologies are revolutionizing cultural heritage tourism by making historical sites more accessible, preserving fragile artifacts, and creating new economic opportunities for local communities. Evolution and Applications of Immersive Technologies in Heritage Tourism Immersive …


2025 Scholarships Yayasan KLK

Review the value, eligibility, fields of study and application process for 2025 Scholarships Yayasan KLK.


Swinburne now offers the Graduate Diploma of Education

KUCHING – As schools across Malaysia and the region face increasing challenges in recruiting qualified teachers, Swinburne University of Technology Sarawak Campus is stepping forward with a bold solution: the launch of its Graduate Diploma of Education (GDE), a postgraduate …


Gen Z’s AI Skills Help Shape The Future

Think about it. You’ve grown up with smartphones, social media, and YouTube tutorials. While your parents are still figuring out TikTok, you’re already creating content that reaches thousands of people. When the UN declared the 15th July as World Youth …


Marketing in Southeast Asia: Culture Meets Strategy

By Professor Cham Tat Huei Businesses are navigating Southeast Asia’s diverse cultural and digital landscape by creating effective and localised marketing strategies that drive growth. In the current age of globalisation coupled with the presence of digital transformation, the marketing …


On a Media and Communications Student’s Experience

By Dr Christina Yin Swinburne’s Media and Communications students bridge theory and practice through two capstone units that combine academic social media research with hands-on industry work placement experiences. In the final year of the Bachelor of Media and Communications, …


Empowering Business Growth with AI and Data

By Dr Vong Wan Tze Malaysian entrepreneurs are leveraging AI and data analytics to drive business growth while being competitive globally through intelligent decision-making tools. In today’s business landscape, data is more than just digital exhaust. It is the driving …


STEM Just Got Real

What if we told you STEM isn’t just fun but also your superpower against climate change?  If you think STEM (that’s science, technology, engineering, and math, btw) is just about solving mathematical equations or memorising formulas, think again. At Swinburne’s …