Google Scholar Scopus ORCID Biography Professor Brian KM Wong is a seasoned strategic marketing professional and an academic with solid and progressive corporate, teaching, and training experiences in diverse facets of business management. sales & marketing, and research & informatics management. He …
The cluster explores and implements innovative solutions in assisting the tourism, hospitality and destination marketing community well-being. Our expertise include branding and commuinication of tourism attractions, tourist decision-making and behaviour, sentiment analysis, special interest, and niche tourism development.Our cluster flagship …
The Corporate Social Responsibility (CSR) and Sustainability research cluster is about the preservation and development of the environment. We look into compensation for the social, environmental, and economic resources it consumes. Also, we research the operational efficiency, effectiveness, and profitability …
Ultimately, research is all about the people and this centre brings researchers from different areas together to collaborate and innovate in the field of digital innovation. About Us Digital technologies continue to disrupt and enrich the way we live and …
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BiographyIrene graduated with a Bachelor of Arts with Honours in English Language Studies from Universiti Kebangsaan Malaysia (UKM) and obtained a Master of Business Administration (International) from Swinburne University of Technology Sarawak Campus (Swinburne Sarawak).Prior to joining Swinburne Sarawak, Irene …
