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Consumer Experience: A Key to Business Sustainability

By Tan Wau Leng, HDR CandidateUnderstanding and meeting consumer expectations through sustainability, innovation, corporate responsibility, and collaboration is crucial for long-term business success and resilience.Sustainability has become a critical focus for businesses worldwide in today’s rapidly evolving business landscape. A …


Are Older Adults Ready to Adopt New Tech?

by Clarice Chua Sze Wee, PhD Candidate  The readiness of older adults to adopt new technologies, and the challenges they face, requires supportive learning environments and intuitive designs of mobility service apps.As the baby boomer generation ages into their 70s, 80s, …


Explore the Best Study Spots at Swinburne Sarawak

Whether you prefer solitude, collaborative spaces, or flexibility, Swinburne Sarawak offers study spots that help enhance your learning and studying experience.Studying effectively often depends on the right environment. Known for its vibrant learning environment and conducive teaching and learning surroundings, …


Cultivating A Strategic Mindset is Key to Entrepreneurial Success

By Amran bin Abdullah, PhD CandidateA strategic mindset is essential for young Malaysian entrepreneurs to navigate challenges, capitalize on opportunities, and drive long-term success.In the rapidly evolving business landscape of the 21st century, success often hinges on the ability to …


Impact of AI on Marketing and Finance

By Dr Gabriel Wee Wei En and Irving Ting Shou HuiArtificial Intelligence (AI) has emerged as a transformative force in various industries, significantly affecting marketing and finance. As AI technologies advance, they offer unprecedented opportunities for businesses to optimize their …


Marketing Strategies Through Metaverse

by Dr Ee Yaw Seng In today’s dynamic business environment, integrating emerging technologies like the metaverse into marketing strategies i no longer a choice to remain relevant and sustainable. As management guru Peter Drucker aptly stated, ” The enterprise that does not …


Moulding Learners to be Critical Readers and Thinkers

By Cassandra Eva Lau Lin YinWith internet search engines, learners now find that looking up for information a breeze.Whether it is using the ubiquitous Google search engine or the newest artificial intelligence search tools such as ChatGPT or Google Gemini, …


DEIB in Post-Pandemic Workplaces

By Steffi Yap Sze Nee. PhD CandidateInitiatives in diversity, equity, inclusion and belonging (DEIB) are the core of success in a business landscape that is ever more globalized. Globalisation has profoundly impacted the workplace, society, and the economy. It has …


Level Up Your UI/UX in 2024

By Eunice Law Mei YuanStep aside, pixelated menus and clunky controls. the gaming landscape is about to undergo a digital makeover, and the architects of this revolution are the heroes we didn’t know we needed: UI/UX designers.Buckle up, virtual warriors, …


Towards Free Tertiary Education

By Dr Voon Mung LingIt is well-publicised that the Sarawak Government is working towards providing free tertiary education to all eligible Sarawakian students in state-owned universities and institutes of higher learning by the year 2026.This is welcoming news, particularly to …