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Associate Professor Dr Bibiana Lim Chiu Yiong

Head, Learning and Teaching Unit, Associate Professor Management and Marketing
BBus (Swinburne), GradCert T&L in HE (Swinburne), MSc (UNIMAS), PhD (UNIMAS)

Faculty of Business, Design and Arts

Office No:+60 82 260 704
Fax No:+60 82 260 815
Room No: B409-410
Email: blim@swinburne.edu.my
Google Scholar     Scopus     ORCID

Biography

Dr Bibiana is the Head of Learning and Teaching Unit in Pro-Vice-Chancellor (Academic) Office and an Associate Professor in School of Business, Faculty of Business, Design and Arts, Swinburne University of Technology, Sarawak Campus. She holds a PhD in Learning Sciences and Master of Science (Education Technology) from Universiti Malaysia Sarawak (UNIMAS), Malaysia. In addition, she obtained Graduate Certificate of Tertiary Learning and Teaching (Higher Education) and a Bachelor’s Degree in Business, majoring in Information Systems, both from Swinburne University of Technology.

Research Interests

Dr Bibiana’s research interests are in behavioural studies, organisational behaviour, tourism, green technology, sustainability, leadership, and the general domain of management and marketing. Besides, she is also interested in education technology, particularly in multimedia features in content delivery, the application of mobile technology in education, and social media use in education. As for research publications, she has published several internationally refereed journal articles and has presented at various national and international conferences. Regarding research publications, Dr Bibiana has published in leading academic indexed journals in SCOPUS, ABDC, ERA and MyCite, such as Global Business and Organisational Excellence (SCOPUS Q1), British Food Journal (SCOPUS Q1), Young Consumer (SCOPUS Q1), Asia-Pacific Journal of Business Administration (SCOPUS Q1), to name a few. She is familiar with quantitative, mixed-methods research methodology and experimental research design. She is accredited to supervise Masters & Doctoral students as a Principal Supervisor.

Teaching Areas

Undergraduate level: Introduction to Management; Organisational Behavior; Strategic Planning in Dynamic Environments; Sustainable Organizational Design; International Human Resource Management; Introduction to Business Statistics, e-Business, Customer Relationship Management, final year capstone subject and Work-Integrated Learning Placement. 

Postgraduate level (MBA): Operations Management; Introduction to Business Information System, Technology Essential for Managers, Behaviour in Organisation and Leadership and Innovation. 

Academic Awards

  1. 2024 – Gold Award in Teaching and Learning Innovation Product Pitching Competition, Foo, M.A., Law, G.A.L., Safarudin, N.H., Lim, B.C-Y. & Banyan, S. (2024, 20 August). Enhancing University Readiness through the Swinburne Sarawak English Enhancement Program: A Strategic Initiative to Elevate English Proficiency in Sarawak, The International E-Content Development Competition 2024 (eCONDEV 2024), Universiti Teknologi MARA (UiTM).
  2. 2024 – Champion in Teaching and Learning Innovation Product Pitching Competition (Special Award), Foo, M.A., Law, G.A.L., Safarudin, N.H., Lim, B.C-Y. & Banyan, S. (2024, 20 August). Enhancing University Readiness through the Swinburne Sarawak English Enhancement Program: A Strategic Initiative to Elevate English Proficiency in Sarawak, The International E-Content Development Competition 2024 (eCONDEV 2024), Universiti Teknologi MARA (UiTM).
  3. 2024 – First Place in Teaching and Learning Innovation Product Pitching Competition (Educators Category), Foo, M.A., Law, G.A.L., Safarudin, N.H., Lim, B.C-Y. & Banyan, S. (2024, 20 August). Enhancing University Readiness through the Swinburne Sarawak English Enhancement Program: A Strategic Initiative to Elevate English Proficiency in Sarawak, The International E-Content Development Competition 2024 (eCONDEV 2024), Universiti Teknologi MARA (UiTM).
  4. 2024 – Bronze Medal in Massive Open Online Course (MOOC) Competition, Banyan, S., Reduan, N., Lim, B.C-Y., Foo, M.A., Safarudin, N.H. & Loi, C.H. (2024, 20 August). Enhancing Student Learning through Technological Innovation in the FIS Module at Swinburne University of Technology Sarawak, The International E-Content Development Competition 2024 (eCONDEV 2024), Universiti Teknologi MARA (UiTM).
  5. 2024 – Bronze Medal, Banyan, S.A., Lim, B. C-Y. & Reduan, N. (2024, 5 September). Innovative Redesign of the FIS Module: Futuristic Teaching with Emerging Technologies, IUCEL X KNovasi 2024, Universiti Kebangsaan Malaysia and Academic Excellence Division, Department of Higher Education, Ministry of Higher Education.
  6. 2024 – Finalist, National Outstanding Educator Award (University Category), Private Education Co-operative of Malaysia

Research Awards

  1. 2024 – Grand Prize Innovation Diamond Award, Lim, B.C-Y., Lim, R.T-H., Weissmann, M., Chang, M.M-L. & Vong W-T. (2024, 30 October 2024). The 3rd International Business and Management Virtual Innovation and Invention of Ideas Competition (VIIIC 2024) organised by the Faculty of Business and Management, UiTM Puncak Alam, Malaysia.
  2. 2024 – Outstanding Woman Researcher in Behavioural Studies, 9th Venus International Women Awards (VIWA 2024), Chennai, India. https://viwa.info/2024/mg-bs.html
  3. 2023 – Conference (Best Paper Award): Ting, I.S-H, She, A. L. Lim, B. C-Y., R. T-H, Lim, Weissmann, M., Wasudawan, K. & Lim, T-Y. (2023, November). Reimagining Travel Experiences: SMART-PLS Empowered Strategies for Enriching Community-Based Tourism Value-Added Programs, 4th International Symposium on Applied Structural Equation Modeling and Methodological Matters, Kuching, Sarawak, 16-18 November 2023.
  4. 2023 – Award of Excellence, Emerald – ICRTH 2023 Research Award: Lim, B. C-Y., Lim, R. T-H, Lim, T-Y., Ting, I.S-H, Weissmann, M., Wasudawan, K. & She, A. L. (2023, August). Sustainability Rural Community-Based Homestay: Opportunities and Challenges in a Malay Community in Sarawak, Malaysia. 23 August 2023.
  5. 2023 – Conference (Best Paper Award): Lim, B. C-Y., Lim, R. T-H, Lim, T-Y., Ting, I.S-H, Weissmann, M., Wasudawan, K. & She, A. L. (2023, August). Sustainability Rural Community-Based Homestay: Opportunities and Challenges in a Malay Community in Sarawak, Malaysia. The International Conference on Responsible Tourism and Hospitality (ICRTH, 2023), Bogor, Indonesia, 21-25 August 2023.
  6. 2023 – Silver Award (Research and Discovery): Wasudawan, K., Lim, R. T-H, Lim, T-Y., Lim, B. C-Y., Weissmann, M., Ting, I.S-H, & She, A. L. Branding the Rural Homestay Destinations to Improve the Marketing Visibilities at Telaga Air, Annah Rais, Benuk, and Po Ai villages in Sarawak. UNIMAS Innovation and Technology Exposition 2023 (InTEX23). 23-24 August 2023.
  7. 2023 – Silver Award (Research and Discovery): Shan J.C., Chai, C.S., Lim, B.C.-Y. & Ekambaram, P. (2023, August). ANN-based Decision-Making Tool for Digital Twinning (ADMT-DT) in the Construction Industry. UNIMAS Innovation and Technology Exposition 2023 (InTEX23). 23-24 August 2023.
  8. 2023 – Bronze Award (Research and Discovery): Chan, S.W., Chai, C.S., Lim, B.C.-Y. Ekambaram, P. & Shan J.C. (2023, August). A Kaleidoscope Model To Address Changes in Construction 4.0 Policy. UNIMAS Innovation and Technology Exposition 2023 (InTEX23). 23-24 August 2023.
  9. 2022 – Conference (Best Paper Award), 2022: Ting, S-H, Leong, C-M, Lim, T-Y, Kuek, T-Y & Lim, B.C-Y. (2022, November). Eat Up Your Plate! The Reduction Intention of Food Waste Among Young Generation. 2022 MAG Scholar Conference in Business, Marketing and Tourism (MAG 2022), Bangkok, Thailand, 10-12 November 2022.
  10. 2022 – Conference (Editor’s Pick Awards- Young Consumer, Scopus Indexed Q1): Lim, T-Y., Leong, C-M., Lim, B.C-Y., Lim, R.T-H., & Heng, K-S. (2022, September). Intention to visit community-based homestay among young adults in Malaysia: What matters?. The International Conference of Responsible Tourism and Hospitality 2022 (ICRTH 2022), Sarawak, Malaysia, 1-3 September 2022.
  11. 2022 – Bronze Award (Invention and Innovation): Shan J.C., Chai, C.S., Ekambaram, P. & Lim, B.C.-Y. (2022, June). Implementation of Digital Twinning in Malaysian Construction Industry. UNIMAS Innovation and Technology Exposition 2022 (InTEX22). 15-16 June 2022.
  12. 2022 – Conference (Best Presenter Award): Lim, B. C-Y., Lim, T-Y., Leong, C-M. & Yusran, D.N.Z. (2022, June). Antecedents of Customer Loyalty towards Traditional Coffee Shops (Kopitiams) among Youth in Malaysia. The 4th Advances in Business Research International Conference 2022 (ABRIC 2022), Shah Alam, Malaysia, 11-12 June 2022.
  13. 2020 – Conference (Best Presenter Award): Lim, B. C-Y., Chan, K-L., & Leong, C-M. (2020, February). Sharing Economy through E-Wallet: Understanding the Determinants of User Intention in Malaysia. 1st International Conference on Creative Economy and Sustainable Tourism (1st ICEST) 2020, Bandung, Indonesia, 25 February 2020.
  14. 2019- Swinburne Sarawak School of Research Success Award – Publication Award Recipient
  15. 2018 – Best Paper Award: Lim, B. C-Y., Ting, H., Cham, T-H., Cheah, J-H., & Liau, J. (2018, December). The Intention of China Tourists to Visit Sarawak: A Study of Push and Pull Factors, QS Subject Focus Summit (Hospitality and Tourism) Proceedings 2018, UCSI Hotel, Kuching, Sarawak Malaysia, 5-7 December 2018.

Professional Awards

  1. 2024 – Vice-Chancellor’s One Swinburne Award 2024, Collaborative Efforts to Improve Educational Access in Sarawak: English Enhancement Program (2024, 11 December), Swinburne University of Technology, Melbourne Australia.
  2. 2024 – Highly Commended Swinburne Sarawak Impact Award 2024, Sapuan, M.S., Basar, A., Lim, B.C-Y., Foo, M.A. & Zainudin, M.F. (2024, 23 August). Innovating Tertiary Transition Education through EEP, Swinburne University of Technology Sarawak Campus.

Professional Membership

  1. Editorial Board Member, International Journal of Entrepreneurship, Business and Creative Economy IJEBCE) http://journals.rsfpress.com/index.php/ijebce
  2. Editorial Review Board, Journal of Marketing Advances and Practices (JMAAP) http://jmaap.org/editorial-board/
  3. Editorial Board Member, People and Behaviour Analysis (PBA), https://journals.researchsynergypress.com/index.php/pba
  4. Certified Corporate Social Responsibility (CSR) and Sustainability Management Professional
  5. Member, Marketing in Asia Group (MAG) Scholar since 2012
  6. Committee Member, Sarawak Research Society (SRS) since 2017
  7. Member, SKOLAR Academy, Malaysia
  8. Member, Asian Academy of Management, Universiti Sains Malaysia.

Recent Research Grants

  1. 2024: “Towards a More Inclusive Future: Is Sarawak Ready for the Free Tertiary Education that Embraces Indigenous Diversity? A Case Study in Southeast Asia”, Advance HE Collaborative Development Fund 2024-25, (Member), (GBP10,000; MYR 56,000), in collaboration with Curtin University Malaysia.
  2. 2024: “Building Brand Image and Customer Satisfaction Among Female Patrons: Winning Formula for Boutique Fitness Centres”, Swinburne Internal Research Grant, (Chief Investigator), (RM3,500).
  3. 2024: “For Community-Based Tourism Sustainable Development: Developing a Blueprint for Rural Homestay Community in Sarawak”. Tourism Research Grant, Ministry of Tourism, Creative Industry & Performing Arts Sarawak (MTCP), (Chief Investigator), (MYR 150,000).
  4. 2023: “Sarawak Child Wellbeing Index (SCWI)”, United Nation Children’s Fund (UNICEF), (Member), (MYR 761,069).
  5. 2022: “Sustainable Tourism Development: Community-Based Tourism Value-Added Programs as the Vehicle for Socio-Economic Enhancement”, Tourism Research Grant, Ministry of Tourism, Creative Industry & Performing Arts Sarawak (MTCP), (Chief Investigator), (MYR 100,000).
  6. 2022: “Understanding the needs of academics in relation to learning analytics in Swinburne Sarawak”, Swinburne Sarawak Research Micro Fund, (Chief Investigator), (MYR 5,000).
  7. 2021: “A Kaleidoscope Model to Address Changes in Construction 4.0 Policy”. Fundamental Research Grant Scheme (FRGS), Malaysian Science and Technology Information Centre (MASTIC), (MYR 80,500)
  8. 2020: “Digital Economy and Workforce in Sarawak: Knowledge, Attitude, and Perception of Advanced Smart Automation among Young Professionals”. Swinburne University of Technology Sarawak Internal Seed Grant (Chief Investigator), (MYR 2,750)

Postgraduate Supervision

  1. Al-Haddad, H. ‘Impacts of Culture and Employee Involvement on Digital Transformation Performance in the Islamic Banking Industry of Kuwait’, PhD (Ongoing) – Co-Supervisor
  2. Yap, S.N. ‘Mediating Role of Psychological Capital, Social Capital and Intellectual Capital on Expatriates’ Job Performance, Turnover Intention & Job Burnout (Post COVID-19)’, PhD (Ongoing) – Co-Supervisor
  3. Chan, S.W. ‘A Kaleidoscope Model to Address Changes in Construction 4.0 Policy’, Master of Research (Completed) – Co-Supervisor
  4. Shan J. C. ‘ Digital Twinning in Malaysian Construction Industry’, Master of Research (Completed) – Co-Supervisor
  5. Tri Wahyuni Floraisti, ‘The Use of Self-Access E-Learning to Construct Preservice Teachers’ Knowledge (Vision Loss)’ , PhD (Ongoing) – Co-Supervisor

Selected Journal Reviewers

  1. British Food Journal (Scopus Indexed Q1)
  2. Global Business and Organisational Excellence (Scopus Indexed Q1)
  3. Journal of Manpower (Scopus Indexed Q1)
  4. Young Consumer (Scopus Indexed Q1)
  5. International Journal of Management Education (Scopus Indexed Q1)
  6. Asian Journal of Business Research (Scopus Indexed Q2)
  7. Borneo Journal of Social Sciences and Humanities (MyCite)
  8. People and Behaviour Analysis

Recent Media/Interviews

  1. 2024 – Swinburne team’s ‘Metaverse Trails’ bags VIIC award, https://www.theborneopost.com/2024/11/13/swinburne-teams-metaverse-trails-bags-viic-award/
  2. 2024 – Forum a platform to highlight shared histories, diverse traditions in Asia, https://www.theborneopost.com/2024/10/02/forum-a-platform-to-highlight-shared-histories-diverse-traditions-in-asia/
  3. 2024- Community-Based Tourism as a Driver for Transformative Change in Sarawak, Live Interview RedFM Radio, Radio Televisyen Malaysia, a national radio station, 10 and 17 August 2024.
  4. 2024 – Swinburne Sarawak, Fudan University China launch Asian Cultural Heritage, https://dayakdaily.com/swinburne-sarawak-fudan-university-china-launch-asian-cultural-heritage-youth-forum-2024/#google_vignette
  5. 2023- Swinburne’s Community-based tourism research in Sarawak receives national and international awards, Swinburne eNews 13 October, /news/swinburnes-community-based-tourism-research-in-sarawak-receives-national-and-international-awards.php
  6. 2023- Swinburne team bags three prestigious awards, New Sarawak Tribune, 13 October 2024, https://www.newsarawaktribune.com.my/swinburne-team-bags-three-prestigious-awards
  7. 2023- MTCP dan Swinburne Sarawak anjur seminar pembinaan kapasiti untuk pemilik inap desa, Utusan Borneo Sarawak, 31 October 2023, https://www.pressreader.com/malaysia/utusan-borneo-sarawak/20231031/281762748951488
  8. 2023 – State tourism ministry and Swinburne Sarawak jointly organise seminar to develop rural homestay programs, Swinburne News, 1 November 2023, /news/state-tourism-ministry-and-swinburne-sarawak-jointly-organise-seminar-to-develop-rural-homestay-programs.php
  9. 2023- Plan underway to increase homestay clusters to 50 from 48 – New Sarawak Tribune, https://www.newsarawaktribune.com.my/plan-underway-to-increase-homestay-clusters-to-50-from-48/?fbclid=IwAR1Jnt4WjDDlb74l2DtdE8pk6GgeeL_XAs3DEonEfbrpZ4A7FJJ1j9Cfp_Y

Copyrights

  1. 2024- Metaverse Trails Navigating Sarawak Tourism Destination Sustainable, Intellectual Property Corporation of Malaysia (Ref: CRLY2024Q03766)
  2. 2023- A Kaleidoscope Model to Address Changes in Construction 4.0 Policy, Intellectual Property Corporation of Malaysia (Ref: CRLY2023Q03799)

Research Outputs

Chapter in Book/ Case Study Publication

  • Lim W. M., Chin M. W.C. , Ee Y.S., Giang C.S., Heng K.S., Kong M. L. F., Lim B. C-Y., Lim R.T.H., Lim T.Y., Ling C.C., Mandrinos S., Ngui L.S.H., Nwobodo S., Sim C.H. & Voong E.A.L. (2023). Neuroscience and consumer financial behaviour. In A Research Agenda for Consumer Financial Behaviour ed. By JJ Xiao & S Kumar, Chapter 17, Economics 2023, Edward Elgar Publishing, Elgaronline, pp. 225–242. https://doi.org/10.4337/9781803922652
  • Majani, D. R., Lim, B.C-Y., & Lim R. (2021). Attitudes toward E-training adoption in Sarawak’s civil service. In Case study: Building public sector leaders of excellence. Leadership Institute, pp. 55-62.
  • Sung, C.K-W., Jee, T-W, Lim, B.C-Y. (2020). The effect of psychological capital as a mediator between organisational learning and change readiness towards employee engagement – An introduction: An Introduction to Master of Business (International) Research Projects, pp. 64-75.

Selected Journal Publications

  1. Ting, S.-H., Leong, C.-M., Lim, T.-Y., Kuek, T.Y. & Lim, B.C.Y. (2025). Advancing corporate sustainability: empowering the young consumers to reduce food waste for the sake of our planet. Asia-Pacific Journal of Business Administration, 17(1), pp. 239-257. https://doi.org/10.1108/APJBA-01-2024-0018
  2. Yao, JY., Leong, C-M., Lim, B. C-Y. & Lim, T-Y. (2024). Navigating homeownership in the shadow of COVID-19: Unraveling factors shaping house purchase intention among China’s residents. Global Business and Management Research: An International Journal, 16(4), pp. 739-745. http://www.gbmrjournal.com/pdf/v16n4s/V16N4s-46.pdf. ERA
  3. Ray, A., Oulamine, A., & Lim, B. (2024). Assessment of the impact of extraversion on depression, distraction and knowledge absorption capacity in online learning education, International Journal of Educational Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJEM-06-2024-0328, Scopus Indexed Q2.
  4. Shan, J-C., Chai, C-S., Lim, B-C.Y., Ekambaram, P. (2024). Unveiling the Digital Horizon: Bridging the Realms of Digital Twinning and Construction Project Management Performance, Journal of Infrastructure, Policy and Development, 8(9), 6509, https://doi.org/10.24294/jipd.v8i9.6509. WOS, Scopus Indexed Q2.
  5. Fan S-L., Chai C-S., Lim, B-C.Y., Lu S-M. & Gui, H-C. (2024). Ameliorating the profound gender wage gap in the architecture, engineering and construction (AEC) industry among the APEC members: The could and should, Asian Journal of Business Research, 14(1), 54-75. https://doi.org/10.14707/ajbr.240165. Scopus Indexed Q2, ABDC Ranked-C.
  6. Chan S-W., Chai C-S., Lim, B-C.Y., Ekambaram, P. & Ghani, M.K.B. (2024). A Kaleidoscope Model to Address the Construction 4.0 Policy Changes in Malaysia, Journal of Infrastructure, Policy and Development, 8(5), 3422. https://doi.org/10.24294/jipd.v8i5.3422. WOS, Scopus Indexed Q2.
  7. Chan S-W., Chai C-S., Lim, B-C.Y., Ekambaram, P., Ghani, M.K.B. & Lee, C-K. (2023). Navigating the Path to Construction 4.0: Policies, Challenges, and Strategies in Malaysian Construction Industry, Journal of Business and Economics Review, 8(3), 89-103. https://doi.org/10.35609/jber.2023.8.3(3) Indexed in ICI, MyJurnal and MyCite.
  8. Chai, C-S., Chan, S-W., Xiong, LYL., Lim, B-C.-Y. & Shan, JC. (2023). Digital Tools Adoption Towards Construction Industry Revolution, Journal of Engineering Science and Technology, Special Issue on STAAUH, 231-243. https://jestec.taylors.edu.my/Special%20Issue%20THINK%20SPACE%202022/STAAUH%202022_19.pdf Scopus Indexed Q3.
  9. Lim, B.C.-Y., Fung, C-Y., Angking, D.J., Lim, T-Y & Lee, C-H. (2023). The Relationship Between Human Resource Management Practices, Career Satisfaction and Turnover Intention in a Post-Pandemic Emerging Country, Malaysian Journal of Business and Economics (MJBE), 10(1), 95–144. https://doi.org/10.51200/mjbe.v10i1.4542 Indexed in MyJurnal and MyCite.
  10. Lim, T.-Y., Leong, C.-M., Lim, L.T.-K., Lim, B.C.-Y., Lim, R.T.-H. and Heng, K.-S. (2023), “Young adult tourists’ intentions to visit rural community-based homestays”, Young Consumers, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/YC-11-2022-1637 Scopus Indexed Q1, ABDC B-ranked
  11. Lim T-Y., Lim B. C-Y., Leong, C-M. Phang, G. & Foong W.H. (2023). Am I ready? Consumer Behavioural Intention to Adopt On-Demand Digital Platform, Global Business and Organisational Excellence, https://doi.org/10.1002/joe.22210, Scopus Indexed Q1.
  12. Lim, B. C-Y., Lim, T-Y., Leong, C-M. & Yusran, D.N.Z. (2022). Antecedents of Customer Loyalty towards Traditional Coffee Shops (Kopitiams) among Youth in Malaysia, Global Business and Management Research: An International Journal (Special Issue), 14 (4), pp. 88-100. Indexed Journal ERA (Excellence in Research for Australia).
  13. Khan, S., Lim, B. C-Y., Yakob, Y. (2022). Occupational Commitment in Private Higher Education Sector: Work-Life Balance, Job Burnout and the Mediating Effect of Supportive Culture. International Journal of Business and Society (IJBS), 23(3), pp. 1404-1422. Scopus Indexed Q3.
  14. Lim, W. M., Chin, M.W. C., Ee, Y. S., Fung, C. Y., Giang, C. S., Heng, K. S., Kong, M. L. F., Lim, A. S. S., Lim, B. C. Y., Lim, R. T.H., Lim, T. Y., Ling, C. C., Mandrinos, S., Nwobodo, S., Phang, C. Su. C., She, L., Sim, C. H., Su, S. I., Wee, G.W. En., & Weissmann, M. A. (2022). What is at stake in a war? A prospective evaluation of the Ukraine and Russia conflict for business and society. Global Business and Organizational Excellence, 41, 23-36. https://doi.org/10.1002/joe.22162 Scopus Indexed Q1
  15. Lim, T-Y, Lim, B. C-Y., Leong, C-M., Le, A. (2021). Finish Your Plate! Food Disposition Behaviour among Late Adolescents, British Food Journal, 123(9), pp. 3192-3207 https://doi.org/10.1108/BFJ-03-2021-0329, Scopus Indexed Q1, ABDC B-ranked
  16. Lim, B. C-Y., Liu, L. W-L & Choo, C-H. (2020). Investigating the Effects of Interactive E-Book towards Academic Achievement. Asian Journal of University Education (AJUE), pp. 78-88. doi: http://doi.org/10.24191/ajue.v16i3.10272 – Scopus Indexed Q3
  17. Chan, K.-L., Leong C.-M., & Lim, B. C-Y. (2020). Sharing Economy through E-Wallet: Understanding the Determinants of User Intention in Malaysia, Journal of Marketing Advances and Practices, 2(2), pp. 1-18.

Selected Peer-Reviewed Conference Proceedings and Conference Paper Publications

  1. Conference Proceedings, 2024: Lim, B.C-Y. (2024, March). Behavioural Studies in a Malay Community, in Support of Promoting Sustainability Rural Community-Based Tourism in Malaysia, 9th Annual Women’s Meet, Venus International Foundation, Chennai India, 2 March 2024, pp. 102-103. ISBN: 978–81–969897–4–3.
  2. Conference, 2023: Lim, B. C-Y., Yao, J-Y, Leong, C-M, Lim, T-Y.. (2023, December). Navigating Homeownership in the Shadow of COVID-19: Unraveling Factors Shaping House Purchase Intention Among China’s Residents, The 15th Asian Academic of Management International Conference 2023, Universiti Sains Malaysia, Penang, Malaysia, 7-9 December 2023.
  3. Conference (Best Paper Award), 2023: Ting, I.S-H, She, A. L. Lim, B. C-Y., R. T-H, Lim, Weissmann, M., Wasudawan, K. & Lim, T-Y. (2023, November). Reimagining Travel Experiences: SMART-PLS Empowered Strategies for Enriching Community-Based Tourism Value-Added Programs, 4th International Symposium on Applied Structural Equation Modeling and Methodological Matters, Kuching, Sarawak, 16-18 November 2023.
  4. Conference, 2023: Chan, S.W., Chai, C.S., Lim, B.C-Y., Ekambaram, P. Ghani, M.K.B., & Lee, C.K. (2023, September). Addressing the Implication of the Construction 4.0 Policy in Malaysia, 15th Global Conference on Business and Social Sciences, Novotel Bangkok Platinum Pratunam, Thailand, 14-15 September 2023. DOI: https://doi.org/10.35609/gcbssproceeding.2023.1(158)
  5. Conference (Best Paper Award), 2023: Lim, B. C-Y., Lim, R. T-H, Lim, T-Y., Ting, I.S-H, Weissmann, M., Wasudawan, K. & She, A. L. (2023, August). Sustainability Rural Community-Based Homestay: Opportunities and Challenges in a Malay Community in Sarawak, Malaysia. The International Conference on Responsible Tourism and Hospitality (ICRTH, 2023), Bogor, Indonesia, 21-25 August 2023.
  6. Conference (Best Paper Award), 2022: Ting, S-H, Leong, C-M, Lim, T-Y, Kuek, T-Y & Lim, B.C-Y. (2022, November). Eat Up Your Plate! The Reduction Intention of Food Waste Among Young Generation. 2022 MAG Scholar Conference in Business, Marketing and Tourism (MAG 2022), Bangkok, Thailand, 10-12 November 2022.
  7. Conference (Editor’s Pick Awards – Young Consumer, Scopus Indexed Q1), 2022: Lim, T-Y., Leong, C-M., Lim, B.C-Y., Lim, R.T-H., & Heng, K-S. (2022, September). Intention to visit community-based homestay among young adults in Malaysia: What matters?. The International Conference of Responsible Tourism and Hospitality 2022 (ICRTH 2022), Sarawak, Malaysia, 1-3 September 2022.
  8. Conference (Best Presenter Award): Lim, B. C-Y., Lim, T-Y., Leong, C-M. & Yusran, D.N.Z. (2022, June). Antecedents of Customer Loyalty towards Traditional Coffee Shops (Kopitiams) among Youth in Malaysia. The 4th Advances in Business Research International Conference 2022 (ABRIC 2022), Shah Alam, Malaysia, 11-12 June 2022.
  9. Conference Paper (Best Presenter Award): Lim, B. C-Y., Chan, K-L., & Leong, C-M. (2020, February). Sharing Economy through E-Wallet: Understanding the Determinants of User Intention in Malaysia. 1st International Conference on Creative Economy and Sustainable Tourism (1st ICEST) 2020, Bandung, Indonesia, 25 February 2020.

Conference Committee

  1. 2024 – Organising Co-Chair, Asian Cultural Heritage Youth Forum 2024, October 2024, Swinburne University of Technology Sarawak Campus, Kuching, Sarawak, Malaysia
  2. 2024 – Co-chairperson, International Conference on Higher Education Learning and Teaching 2024, 3-4 October 2024, Curtin University Malaysia, Miri, Sarawak, Malaysia. https://curtin.edu.my/event/ichelt-2024/organizing-committee/  
  3. 2023 – Scientific committee, International Conference on Emerging Trends in Business and Management (ICETBM2023): Business Intelligence and Analytics as Drivers for Digital Transformation, 24-25 February 2023, SSN School of Management, Chennai, India. https://www.icetbm.com/scientific-committee  

Selected Invited Keynote Speaker/Workshop Facilitator

  1. 2025 – Keynote Speaker, “International Conference of Fostering Resilient Management and Sustainable Environments in the Age of AI and Digital Transformation”, SSN School of Management, 27 -28 February 2025, Chennai, Tamil Nadu, India.
  2. 2025 – Guest Speaker, “Empowering Creativity: The Intersection of Technology and Learning in Design Education”, School of Creative Industry, Universitas Ciputra Surabaya, 21 January 2025, Surabaya, Indonesia
  3. 2024 – Forum Panelist in Building a Sustainable Future: Integrating ESG into Hospitality Education, 3rd Education in Hospitality and Tourism Forum (EHTF) 2024 in conjunction with 1st Asia Pacific Summit for Event Leaders 2024, UCSI University Sarawak Campus, 23 October 2024, Kuching, Malaysia
  4. 2024 – Academic Speaker, Sharing Session on Enhancing Research Supervision: Sharing of Practices for Effective Guidance, Universiti Tun Abdul Razak (UTAR), 8 August, 2024, Selangor, Malaysia.
  5. 2024 – Keynote Speaker, International Conference on Sustainable Business Excellence through Innovation and Effective Management (ICSBEIM-24), Francis Xavier Engineering College, 12 April 2024, Tamil Nadu, India.
  6. 2024 – Guest of Honor and International Expert Talk on Dare to Lead and Empower in conjunction with the International Women’s Day, School of Management, Hindustan Institute of Technology and Science, 7 March 2024, Chennai, India
  7. 2024 – E-tivities and Authentic Assessment Workshop, Thiagarajar College of Engineering, 5 March 2024, Madurai India
  8. 2024 – Sharing Session on Collaborative Journey in Teaching and Research, NPR College of Engineering and Technology, 4 March 2024, Madurai, India
  9. 2024 –Teaching and Research Journey, Sri Sivasubramaniya Nadar (SSN) School of Management, 1 March 2024, Chennai, India
  10. 2024 – Guest Lecture on Servant Leadership and Innovation, School of Management Studies and Commence, Department of MBA, Institute of Science, Technology and Advanced Studies (VISTAS), VELS, 29 February 2024, Chennai, India
  11. 2023 – Keynote Speaker, 8th International conference on Interdisciplinary Research on Education, Economic studies, Business and Social Sciences (RESBUS) 6 November, 2023, Indonesia.
  12. 2023- Industry Seminar: Empowering Hearts and Minds: Responsible Tourism’s Journal Towards Community Enrichment, IPB International Convention Centre (IICC), Bogor Indonesia, 22 August 2023
  13. 2023- Workshop: Designing Quantitative and Qualitative Research towards Publishing in Scopus/WOS Journal Workshop, Universitas Padjadjaran, Jalan Dipatiukur, No 35, Bandung, Jawa Barat, Indonesia, February 2020.
  14. 2023: Industry Seminar and Workshop: Sharing by Swinburne University Sarawak on Research Findings Related to Sustainable Community Based Tourism and Strengthening Stakeholder Engagement Through Capacity Building Program, Co-organised with the Ministry of Tourism, Creative Industry and Performing Arts (MTCP), Grand Margherita Hotel, Kuching, Sarawak, Malaysia, 16 October 2023.