Ts.Augustus Raymond Anak Segar is a Lecturer and the Deputy Head of School for Design and Arts at Swinburne University. Throughout his career, he has worked with various industry partners and government bodies including Nokia, Microsoft Malaysia, Malaysia Digital Economy Corporation (MDEC), Malaysian Communications and Multimedia Commission (MCMC), Sarawak Multimedia Authority (SMA), Sarawak Digital Economy (SDEC), Tabung Ekonomi Gagasan Anak Bumiputera Sarawak (TEGAS), SME Corporation, Sarawak Tourism Board (STB) and Borneo Convention Centre Kuching (BCCK). This led to important milestones for the University, which has included the signing of MoU, partnership, project commercialisation, formation of the course advisory committee and securing numerous commercial, industry projects and grants. Within the local creative industry ecosystem, he is also actively involved as a trainer, facilitator and mentor for budding start-ups. Augustus specialises in Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) and currently teaches in the areas of immersive media & technologies, interactive applications, games and animation.