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Staff Profile

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Mr. Gregory Wee Lik Hoo

Senior Lecturer (Design)
MA in Film (Northwestern University, Illinois, USA), BA in Business Computing (University of Winnipeg, Canada)

Faculty of Business, Design and Arts

Office No:+60 82 260 681
Fax No:+60 82 260 815
Room No: B205
Email: gwee@swinburne.edu.my

Biography

Greg Wee works in the intersection between creative digital media and cultural content by adapting contemporary and traditional cultural stories and communicating them through various visual storytelling platforms such as interactive media, animation, comics and games.

Greg is a Senior Lecturer at Swinburne University of Technology Sarawak and has experience teaching a wide range of disciplines including film, animation, art, comics illustration, character design and animation. His interest lies in creative content development and training and the development of the industry.

Greg is currently a Board Member of FINAS and also Chair of the Sarawak Filmmaking Ecosystem Development Committee. He is also the Project Lead for The Borneo Story Lab, an initiative funded by GOETHE-Institut Malaysia.

He has also worked closely with TVS to produce an original content, Baram Bunch, an animated pilot. He was also a host for TVS’ Director’s Cut – a show that features interviews with Malaysian creative content companies & creatives.

In 2012-2013, he led a team of Swinburne Multimedia Design alumni to produce an original 13-episode animated series Rahsia Anak Rimba for TVi (Astro Channel 180). In 2016, he led another team to design and produce interactive museum displays for the Sarawak Museum’s Urang Sarawak exhibition. His expertise was once again sought after in 2018 to lead his team in designing & producing a range of interactive gallery displays (kiosks, projection mapping, AR, game) for the Endau Rompin Rainforest Discovery Centre in Pahang, a project under ECER (East Coast Economic Development).

In 2020-2021, Greg had the privilege to lead his team again to develop and produce various interactive content for the Borneo Cultures Museum, the largest museum in Malaysia, and the second largest in South East Asia. His most recent work in 2024 was the development of new content for the Hang Tuah Centre in Melaka.

Greg’s professional team consists of specialists in UNITY interactive programming (apps/games/gallery), user interface design, MAYA 3D modelling & animation, 2D animation, concept design, graphic design & visual art/illustration; with solid project experience in creative interactive displays for galleries & animation.

Greg has also been conducting Design Thinking workshops for academic staff in areas related to program enhancements, research/career/academic development & future-proofing. Similar workshops have also been conducted to help at-risk students.

Greg is also a professional trainer certified by HRDF.

Research Interests

Digital Cultural Creative Content, 2D Animation, Comics, Film Industry, Design Thinking

Professional Membership & Appointments

  • Board Member of FINAS
  • Chair of Sarawak Filmmaking Ecosystem Committee [FINAS]
  • Deputy Chair of Non-Traditional Research Output Committee (NTRO), Swinburne University of Technology Sarawak Campus
  • External Advisor, Bachelor of Animation Program, Bachelor of Cinematography Program, Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak

Recent Research Grants

  • Borneo Story Lab. Gregory Wee Lik Hoo (Project Leader). 2025. GOETHE-Institut Malaysia. RM60,000.
  • Sarawak Creative Industry Directory. 2024. Gregory Wee Lik Hoo (Co-Researcher). Tourism Research Grant, Ministry of Tourism, Creative Industry & Performing Arts, RM149,000.
  • Developing and Assessing the Efficacy of Design Thinking Programs for Commencing and Underperforming BBus students. Gregory Wee Lik Hoo (Co-Researcher), 2023, Swinburne Learning & Teaching Grant, RM5000.
  • Mechaboy Animated Series IP Development. 2022. Gregory Wee Lik Hoo (Project Leader/Producer/Director). MDEC Digital Content Grant, RM292,000.
  • Rahsia Anak Rimba (Rimba Rumble) (2013). Director, Gregory Wee Lik Hoo. 13 episodes (22 minutes) 2D Animated series for TVi (ASTRO 180). Commissioned by Malaysian Communications & Multimedia Commission. Commission value RM360,000.

Recent Media

Research Outputs

  • KEYNOTE. Wee, L.H.G. (August 2023). The Importance of Storytelling and Meaning-making in the Digital Age: A Retrospection of Gallery, Museum and Media Work. REKA Summit 2024, Borneo Cultures Museum. Organised by Universiti Sains Malaysia.
  • Hang Tuah Centre, Melaka 2024. Curated by Perbadanan Muzium Melaka. Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Kuching Revolution. Brooke Dockyard Museum 2024. Curated by Nissen Richards Studio (London). Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Sarawak Trade & Tourism Office Brunei 2024. Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Discovery: Textiles of Sarawak exhibition 2023 (Kuching & Miri). Curated by Tanoti. Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Panel Speaker, Intangible Indigenous Culture: Perspectives from a Content Creator. June 20, 2023. IBS Open Day: Advancing Borneo Knowledge. Organised by Institute of Borneo Studies, Universiti Malaysia Sarawak.
  • Workshop Chair, Transforming Cultural Stories into Animation IP, October 22, 2022 at Swinburne University of Technology Sarawak Campus, Kuching. Organised by Swinburne University of Technology Sarawak Campus. https://swinburne.edu.my/events/cef-2022/#program
  • Panel Presenter, IP Awareness, Implementation And Enforcement In The Ecosystem Of Art And Cultural Content at the Intellectual Properties In The Art And Cultural Content Scene Forum at Think & Tink. Organised by Sarawak Digital Economy Corporation (SDEC) Berhad & Borneo Laboratory. June 25, 2022.
  • Live Forum Moderator, Can the Animation Industry Elevate Sabah’s Economy? 2021. Ministry of Science, Technology & Innovation Sabah. https://www.youtube.com/watch?v=KAInnzwRnbo
  • The Director’s Cut (Season 1 & 2) 2020-2021. Sarawak Media Group. Host of TV Show & Columnist, Gregory Wee Lik Hoo.
  • Baram Bunch (6-minutes original pilot animation for TVS broadcast) 2020-2021. Funded by Sarawak Media Authority/Sarawak Media Group. Project & Animation Director, Gregory Wee Lik Hoo.
  • 3D Modelling & Animation Content for TVS News 2021, Gregory Wee Lik Hoo.
  • Borneo Cultural Museum 2019-2021. Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Sarawak Trade & Tourism Office Brunei 2019. Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Endau Rompin Rainforest Discovery Centre 2018-2019. A project funded by ECER (East Coast Economic Region). Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Urang Sarawak Exhibition 2016. Curated by the Sarawak Museum. Creative Content and Interactive Design, Gregory Wee Lik Hoo.
  • Liu, M.Y.A., Wee, L.H.G. (October 2015). Effectiveness of Facebook Group in Collecting Digital Cultural Heritage Stories: A Case Study of ‘The Story of Kuching’. International Conference on Applied and Creative Arts, Universiti Malaysia Sarawak. Organised by The Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak.
  • Ng, D.V., Wee, L.H.G. (November 2012). Design of Interactive Multimedia Display Application for Sarawak Museum based on Visitors’ Preferences. Organised by the International Conference on Advanced Computer Science Applications and Technologies (ACSAT) (2012). Palace of the Golden Horses, KL. Organised by DSR Conferences.
  • Wandani, A.D., Wee, L.H.G., Suai, W.M. (Sept 2011). Designing Interactive Mobile Comics for Multi-Touch Screen Phones. International Conference on Future Information Technology 2011, Quality Hotel, Singapore. Organised by the International Association of Computer Science and Information Technology.
  • Wee, L.H.G. (July 2011). Understanding the Malaysian Film Industry in Flux. International Conference on Applied and Creative Arts, Universiti Malaysia Sarawak. Organised by The Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak.
  • Wandani, A.D., Wee L.H.G., Suai, W.M. (July 2011). Mobile Phone as Media for Reading Comic: Identifying the Features Preferred by Malaysian Users. International Conference on Applied and Creative Arts, Universiti Malaysia Sarawak. Organised by The Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak.
  • Sim, S.Y., Wee, L.H.G. and Then, H.H.P. (March 2011). Learners’ Readiness – Integrating Social Software for Collaboration Adaptive Learning in E-Learning. Global Learn Asia Pacific 2011: Global Conference on Learning and Technology, The Sebel Albert Park Memorial, Melbourne. Organised by Global Learn Asia Pacific.
  • Sim, S.Y., Wee, L.H.G. and Then, H.H.P. (October 2010). Social Software for Collaboration Adaptive Learning in E-learning. TARC International Conference On Learning & Teaching 2010, One World Hotel, Petaling Jaya, Malaysia. Organised by Tunku Abdul Rahman College.
  • Yap Anak Ayu, F., Wee, L.H.G. and De Run, E. C. (December 2009). Feature Film Distribution And Exhibition In Malaysia: An Initial Overview. Asia Pacific Marketing Conference 2009, Damai Beach Resort Kuching, Malaysia. Organised by the Faculty of Economics and Business, Universiti Malaysia Sarawak.
  • Wee, L.H.G. (April 2009). The Iban VCD Movies: Bad but Necessary. Inaugural Centre for Film and Television Studies Conference, Monash University, Melbourne. Organised by The School of English, Communications & Performance Studies, University of Melbourne (Clayton Campus). http://arts.monash.edu.au/film-tv/conferences/bad-cinema/2009/abstracts.php#gregory-wee-lik-hoo
  • Wee, L.H.G. (January 2008). Malaysian National Cinema: Under Construction. International Conference on Applied and Creative Arts (ICACA), Universiti Malaysia Sarawak, Kota Samarahan. Organised by Faculty of Applied & Creative Arts (UNIMAS). ISBN 983-9257-82-3.
  • Wee, L.H.G. (November 2006). Building a New Malaysian National Cinema. ARC Asia Pacific Futures Research Network 2006 Signature event (Media: Policies, culture and futures in the Asia Pacific Region), Curtin University of Technology, Perth. Organised by Media-Asia Research Group (MARG) http://mediaasiaconference.humanities.curtin.edu.au/pdf/Gregory%20Wee%20Lik%20Hoo.pdf
  • Wee, L.H.G. (November 2006). The Problem of Identity in Malaysian Cinema. The XIIIth Biennial Conference of the Film and History Association Melbourne, RMIT University, Melbourne. Organised by Australian and New Zealand Film & History Association. http://www.afiresearch.rmit.edu.au/fhc2006/pdf/FHAANZ_CONF_PROGRAM_FINAL.pdf
  • Wee, L.H.G. (September 2006). Who to Fund: The Continuing Search for a National Cinema. Conference of Media & Entertainment Organisation in ASEAN, Hotel Istana, KL. Organised by UNI-MEI (the Media, Entertainment and Arts sector of Union Network International) and UNI-APRO (UNI Asia & Pacific Regional Office), with funding from FES (Friedrich Ebert Stiftung).
  • Wee, L.H.G. (August 2005). Film As Business, National Screen Seminar, Annexe Hall, UiTM, Shah Alam. Organised by UiTM & FINAS.
  • Wee, L. H.G., and De Run, E. C. (August 2005). Creative Arts And Business Research Methods: A Marriage Of Qual And Quant. The 3rd International Qualitative Research Convention (IQRC 2005), Johor Bahru, Johor, Malaysia. Organised by UTM & Qualitative Research Association of Malaysia.
  • Wee, L.H.G. (November, 1998). The New Millennium: Challenges for the Malaysian Film Industry. 2nd Colloquium on UNIMAS Contributions to Research, Merdeka Palace Hotel & Suite, Kuching, Malaysia.