Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) allows students to develop advanced marketing and managerial skills essential for a career in the area of marketing. The marketing major is designed to prepare individuals to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives.

Upon successfully completing the Bachelor of Business (Marketing) students will be able to:

• Define and integrate theoretical principles applicable to business and apply those principles in a range of practices
• Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
• Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
• Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
• Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
• Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
• Work collaboratively in diverse groups

For the completion of the Bachelor of Business (Marketing) students are required to complete a total of 24 units (300 credit points) consisting of:

• Eight [8] prescribed Bachelor of Business core units (100 credit points)
• Eight [8] units of study from the Marketing discipline major (100 credit points)
• Eight [8] units of Secondary studies (100 credit points) comprising of a second major, co-major, minor/s, or electives

Core units

• ACC10007 Financial Information for Decision Making
• BUS10012 Innovative Business Practice
• MGT10009 Contemporary Management Principles
• MKT10009 Marketing and the Consumer Experience
• ECO10005 Economics for Business Decision Making
• INF10024 Business Digitalisation
• BUS30031 Sustainable Business Practice
• BUS30032 Business Consulting Project

Discipline core major

• MKT20019 Marketing Research and Analytics
• MKT20021 Integrated Marketing Communication
• MKT20031 Marketing and Innovation
• MKT20032 Frontiers in Digital Marketing
• MKT20025 Consumer Behaviour
• MKT30018 Marketing Insights
• MKT30016 Marketing Strategy and Planning
• MKT30017 Innovative Branding

Eight (8) additional units of study must be completed. These units of study may comprise of a second major, co-major, minor/s, or electives.