Bachelor of Business (Management and Digital Media)

Upon successfully completing the Bachelor of Business (Management and Digital Media) students will be able to:

1. Define and integrate theoretical principles applicable to management and digital media and apply those principles in a range of business and design practices
2. Systematically review and critically evaluate research from a variety of sources in order to make informed judgments on options for innovatively solving a range of problems that arise in business and design contexts
3. Formulate creative solutions to exercise critical thinking and judgment that are fit for purpose and demonstrate cognisance of the impact of business and design decisions on the triple bottom line
4. Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
5. Communicate a range of creative ideas by applying principles of sustainability and respectful design through planning, problem solving, decision making, evaluating and implementing business and design solutions, as appropriate to the audience
6. Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new and advanced technologies with responsibility and accountability
7. Work collaboratively in diverse groups and contexts

For completion of the Bachelor of Business (Management and Digital Media) students are required to complete a total of 22 units plus 1 double-credit unit (300 credit points) consisting of:

• 11 Business core units
• 12 Design core units

Business core units

• ACC10007 Financial Information for Decision Making
• BUS10012 Innovative Business Practice
• ECO10005 Economics for Business Decision Making
• MKT10009 Marketing and the Consumer Experience
• MGT10009 Contemporary Management Principles
• MGT20008 Business, Society and Sustainability
• MGT20007 Organisational Behaviour
• HRM30012 Digital Management and the Future of Work
• MGT30005 Strategic Planning
• INF10024 Business Digitalisation
• BUS30031 Sustainable Business Practice

Design core units

• DDM10005 Imaging for Narrative and Storyboards
• DCO10002 Digital Design
• DDM10006 Typography for Screen and Motion
• DCO10005 Typography
• DCO20004 Web Design
• DDM20003 Digital Video Camera Techniques
• DCO20001 Brand and Identity Design
• DDD20004 Contemporary Design Issues
• DDD30022 Motion Graphics Project
• DDD30021 Digital Video Compositing
• DDM30005 Motion Design New Technologies
• DDM30001 Motion Design Capstone Project