The Business Innovation cluster is established to encourage multidisciplinary research that converges business with innovative applications of business models, processes, strategies and technology.Our cluster consists of three staff members with varied expertise and research interests:
- Entrepreneurship, Social commerce, Serious leisure
- Creative & Media Industries, Social media, Digital culture
- Human-technology interactions, Preserving culture & heritage, Augmented, Virtual & Mixed Reality
Research Focus
Research Focus
Our research focuses on these areas:
- Innovative pathways to entrepreneurship
- Community readiness, skill development and social impact
- Eliminating barriers and maximizing inclusion through digital technologies
- Business modelling for innovation
- Adoption and impact of workplace digitalization
Our projects:
- Remote working, organisational support and employees job satisfaction during the pandemic.
- An investigation of the impact of digital transformation on organisational culture.
- An investigation of the digital organisational culture of SMEs.
- e-Commerce readiness of small and medium size enterprises in Sarawak, 2021.
- Application of digital technology and social media on cultural entrepreneurship among rural women in Sarawak, 2020.
- Monetizing Serious Leisure: A grounded theory of blogshops, 2020.
- Impact study on community readiness towards “Digital Sarawak”: Digital skills, innovation and talent development, 2019.
- Digital socio-economy platform to improve quality of life and productivity of rural communities in Sarawak, Sarawak Information Systems, 2017.
- Evaluation of forestry chain of custody, Sarawak Forestry Corporation, 2017.
- An evaluation of park service concession models for Kubah National Park, Sarawak Forestry Corporation, 2016.
- Sharing economy approaches to transport and tourism in rural Sarawak, Melbourne-Sarawak Collaborative Research Scheme, 2016.
Our People
Our People
Cluster Leader
| Name | Contact |
|---|---|
| Dr Gabriel Wee Wei En | gwewee@swinburne.edu.my |