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Marketing

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Marketing

  • ABI/INFORM collection (ProQuest)Full text database. Subject coverage includes accounting, business trends, economics, finance, management techniques and management theory. Includes journals, working papers, market research reports, country and industry reports, business cases and case studies.

  • Business Databases (ProQuest) Collection of Business databases including: ABI/INFORM, Accounting, tax & business collections, Asian & European business collection, Business market research collection and Telecommunications database. Subject coverage includes: accounting, business trends, economics, finance, management techniques and management theory. Includes journals, working papers, market research reports, country and industry reports, business cases and case studies.
  • Business market research collection (ProQuest)  Full text database. Includes international market research overviews for more than 40 industries in more than 40 countries, including regional summaries. Includes market size and share, forecasts and segments.
  • Business source complete (EBSCOhost)Full text database. Subject coverage: all aspects of business including marketing, management, human resources, information systems, operations management, accounting, finance and economics. Includes journal articles, case studies, industry profiles, market research reports, company profiles, country reports and SWOT analyses.
  • Hospitality & tourism complete (EBSCOhost)Full text database. Subject coverage: tourism and hospitality including hotel management, food and beverage management, leisure and business travel, market trends, development and investment.
  • LinkedIn LearningA database of more than 13,000 training courses in streaming video format covering business, creative and technology. Includes Microsoft Office and topics in business, professional development, statistics, design, software, IT and web development, photography, video, audio and music, CAD, 3D and animation, education and e-learning. Videos include transcripts, captioning and use screenshots, narration, live action, smart boards, charts, graphics and audio. Previously known as Lynda.com.
  • MarketLine advantageFull text database. Includes company, industry, financial, and country information for every major marketplace worldwide including Australia. Industry profiles include market size, share (global or regional) and segmentation data, analysis, leading companies and five-year market forecasts.
  • Taylor & Francis ebooksIncludes all titles formerly included in CRCnetBASE. Subject coverage: engineering and technology, mathematics and statistics, chemistry, food science, computer science and information technology, physical, life, earth, environmental and health sciences, nursing and behavioural sciences.